Does your organization have difficulty persuading
people to support you, vote for you, make contributions to you,
or join your cause? If so, you may lack a compelling message.
Joel Bradshaw has been working with campaigns and organizations
to craft winning messages for over thirty years. He knows that,
when it comes to message design, less is often more. He knows that
crafting a compelling message is always more about the audience
than the candidate or organization. He knows that in order to be
persuasive, a message must be consistently, effectively, and repetitively
communicated. JBA can help you find and stick to the persuasive
message that will be the key to your victory.
Joel Bradshaw's approach to message is simple
and powerful. The most important aspect of message is that
it connects as compellingly as possible with the target audience.
In order to find that connection, the message development process
begins with a detailed understanding of the organization or campaign's
current reality, and a clear definition of the persuadeable target
audience. By obtaining and analyzing data to survey the lay of the
land, we can clearly define the persuadable target audience. What
is important to them? What is the current mood in this climate?
How can we move them to care about our candidate, issue or organization?
An effective message has seven critical characteristics. Joel Bradshaw
Associates can help you develop a message that has them all and
we can help you stick to it.
If the message your campaign or organization is
using isn't working as effectively as you would like, it's time
to call Joel Bradshaw.